As part of Melbourne International Games Week, the recently-held Game Connect Asia-Pacific conference was an opportunity for Australian developers to share their knowledge - and their findings. This includes the info that one player of the Transformers: Earth Wars mobile game has spent over $150,000 in US dollars on microtransactions - and how free-to-play developers are now training AI bots to target other "potential whales". As reported by Kotaku Australia, Transformers: Earth Wars developer Yodo1 - which, like many Australian developers, works predominantly in the mobile and free-to-play markets - is working on one such AI like this. Yodo1 created a machine learning neural network which could analyze its audience's behaviour and session times, along with other monetisation data - all in order to predict which players had the potential to spend the most money. This AI can already spot these "whales" with up to 87% accuracy. When asked about it, Yodo1 CEO Henry Fong said that "we think we can get it up to about 95 percent". Fong believes it is even possible to train the AI model to target different players with a range of monetisation packages.
Syndicated from here: F2P devs are training AI to target “potential whales” with microtransactions
No comments:
Post a Comment